History:

The Wine Cellar was created in 1977 by the Martins family, Portuguese immigrants dedicated to the cork industry who had settled in Argentina. The property, located at Cruz de Piedra (Maipú Region), has 25 hectares of its own vineyards, essentially Chardonnay and Malbec. The vineyard area lies at an altitude of between 750 and 1,600 metres, where there is a mean temperature of approximately 15ºC. On a sandy base, the mineral compounds deposited by the water and ice from the Andes allow very good drainage and as they are low in organic content, give excellent conditions for producing high quality wine. Ideal conditions for Malbec, the grape that characterises the famous Argentine wines, giving a deep aroma and powerful flavour. The wine cellar has a capacity for 5 million litres and 1,000 new American oak casks.

The formation of Bodegas Hispano Argentinas:

In 1996, Carlos Falcó decided to expand out to America, specifically to Argentina, creating his "Dominio de Agrelo" in the wine-producing region of Mendoza, at the foot of the Andes.

In September of that same year, counting on the corporate backing of the Group ARCO Bodegas Unidas, Carlos Falcó signed the joint-venture agreement with Bodegas Norton, an Argentine leader in quality wine, for the:

Distribution of the brands of the Arco Group on the Argentine market.
Distribution of the Martins brand located in the wine producing region of Mendoza (Argentina), that was later bought up in 1997.
Production and marketing of the Marqués de Griñón origin wine in Argentina.

Despite the continued research and development of new grape varieties, Carlos Falcó has been the promoter and person responsible for the "rediscovery" of the Tempranillo grape in Argentina. Also his experimentation with the Malbec grape has allowed his new wines to reach an extraordinary acceptance by the specialised critic and by international consumers.